What is Business Process Automation?
Business Process Automation or BPA for short automates complex business processes. Especially ones that repeat often, including on websites. But EO BPA goes a stage further by also mechanizing data management and record maintenance tasks too. These activities can then run quietly in the background. While the manager focuses on core processes driven by events
More About Business Process Automation
Business Process Automation BPA uses technology, instead of human effort to carry out routine activities. However, these must obviously be suitable for automation. The benefits include saving the cost of human labor, streamlining the business model, and increasing business efficiency. It is important to avoid confusing Business Process Automation with Business Process Management though. The latter involves broader activities. There are other ways to do this.
Two Examples to Illustrate BPA in Action
Business process automation may sound confusing at first sight.
However, the concept is simple, and easy to understand by following these two examples.
1. BPA Simplifies On Boarding Employees
Taking on a new member of staff is time-consuming, when you think about all the different forms and tasks.
Business Process Automation could help you complete standard forms for payroll and tax. And also generate a check list to help you keep track of progress.
You could also achieve the following ‘soft’ benefits:
- Greater employee satisfaction by following a simpler process.
- Creating more space to focus on more productive activities.
- Less endless paperwork, and a professional process on time.
Using BPA in creative ways takes the drudge out of the task. It also contributes to a relaxed atmosphere for getting to know the new employee better.
2. Processing Purchase Orders Faster
An active business regularly places routine orders with suppliers. Moreover, remote teams in the field can place purchase requests at any time.
This can be frustrating for the manager or accountant, especially if urgent requests arrive at the last minute. Picture this example how BPA makes it simply better.
- The remote team leader has access to the ordering module, except for final approval. They complete the fields instead of sending an email, whats app or SMS.
- The manager or account’s phone pings softly to announce a new purchase request. They should be able to approve this faster, and return to their regular tasks.
Frequently Asked BPA Questions
Why Do I Need to Automate My Marketing?
Marketing is an ongoing activity we should not interrupt. For if we do, we lose momentum and our competition could fill the gap. Many marketing activities are routine and repetitive. Therefore it follows business process automation should manage standard email campaigns, and bots should guide customers on their purchasing journey to ordering. Business process automation should also be able to provide daily, weekly and monthly reports. There is no better way to stay on top of a business, and grow!
When Is Marketing Automation Effective?
Business Marketing Automation is effective when activity metrics exceed target goals set according to industry standards. These metrics may include:
- Quantity of emails sent out daily
- Effectiveness of behavioural triggers
- Income attributed to the campaign
Those results indicate the extent to which we are reaching out, and how well our audience relates, and responds to our messages.
The results also act as input to rational assessment of the impact on the business bottom line. Here we think of cost per engaged customer, and attributable revenue.
Could BPA Replace All Other Marketing?
No, not at all! Automation saves time, labour and cost. However astute customers will recognize it for what it is, even though they appreciate its value. If you really want to get close to your hot leads and customers, then you have to speak to them person to person. Here’s why you need original blogs and unique social media posts.
- Your audience is interested in your brand. They want to learn something new and different.
- Google monitors for often repeated, common phrases, and bins them as valueless spam. By all means use BPA to send out those messages. Just make sure it is original content so your customers know you care.
What’s the Best Way to Get Started?
Assess how you spend your time as business owner / manager / marketer. Keep a log of your activities. Then analyse the results to find out where time goes. How much of your effort goes into emails, social media, tracking analytics, and managing projects. When you have the answers, speak to EO for impartial advice.
What Are the Biggest Pros and Cons of BPA?
Marketing automation, in a business sense helps you analyse, plan, prepare for, and implement your outreach to customers. While saving time to do other things. However, do remember those messages will be generic for average customers. But your responses to ping backs should be original, genuine, and written from the heart.
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