Mental Health Digital Marketing Services

Customized Online Solutions That Position Your Practice Ahead of the Competition

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Digital Marketing for Mental Health

As a result of COVID-19, Google reported a major spike in searches related to mental health issues like anxiety and panic attacks and their treatment options. At the same time, multiple studies reveal a strong link between heavy social media use and an increased risk for depression, anxiety, loneliness, self-harm and even suicidal thoughts.

To address these issues, healthcare providers are prioritizing mental health services. The challenge is overcoming the stigma associated with mental health, creating awareness of the services offered and reducing friction for those seeking help.

It’s also important to consider that a majority of your target audience will be people seeking support for a loved one, and looking for guidance on where to seek help.

The pillar of an effective mental health marketing strategy is high-quality content designed to meet search demand, while also helping consumers understand what they’re experiencing and find the help they need. HIPAA-compliant digital promotion through paid search, social media, native advertising and streaming services are effective ways to drive awareness and engagement.

Serving as a resource to your community during moments of need and heightened insecurity will position your organization as a trusted resource, fostering a long-term relationship with individuals and their families. Whether your mental health service line comprises inpatient and/or outpatient care, we’re here to help.

Our Services

Leverage Targeted Traffic And Valuable Content To Generate Quality Leads


  • Website Design
  • WordPress Design 
  • Responsive Design 


  • Local SEO
  • Lead Generation SEO
  • Sydney SEO
  • Law firm SEO


  • Social Media Paid Traffic
  • Viral Marketing
  • Social Media Campaigns
  • Social Media Targeting


  • Google Ads
  • Facebook Ads
  • Display Ads


  • Website Design
  • WordPress Design 
  • Responsive Design 


  • Local SEO
  • Lead Generation SEO
  • Sydney SEO
  • Law firm SEO


  • Social Media Paid Traffic
  • Viral Marketing
  • Social Media Campaigns
  • Social Media Targeting


  • Google Ads
  • Facebook Ads
  • Display Ads


  • Automated Booking Systems
  • CRM systems
  • Online eCommerce


  • Email Automation
  • Email Design
  • Email Campaign Management


  • WordPress Design
  • WordPress Development
  • WordPress Ecommerce

Why you will love
partnering with us

Constant Communications

You can always call your manager to find out how the process is going. We have no secrets from you.

Full Engagement

We not only provide you with marketing services but also assess how they work with your business model. So we can always give you good advice and help with business processes.

Our Expertise

We work with

  • Psychologists
  • Psychiatrists
  • Mental Health Corporate
  • Mental Health Seminars
  • Corporate Workshops
  • Psychological Testing

Answers to Your Questions

What is mental health marketing?

Mental healthcare marketing is the process of generating interest, creating online visibility and attracting quality leads for mental healthcare service providers.

A good quality marketing strategy will identify your target audience and make it easy for them to see the services you offer.

The Brains offers tailored marketing strategies that will focus on targeting your potential clients and converting them into leads.

Whether it’s through SEO, PPC or social media advertising, or a combination of the three or more, we guarantee to increase lead generation and boost visibility.

What types of mental health companies do you work with?

The Brains provides marketing services for a number of mental healthcare service providers. These clients include

  • Private psychiatry clinics
  • Mental wellness companies
  • Private GP practices
  • Online mental health comparison and provider matching services
What is mental health lead generation
Mental health lead generation is a way of gaining new clients using digital marketing tools to reach and convert prospects into clients.

The Brains have been market leaders in lead generation for quite some time and we’ve transferred our knowledge of gaining high quality leads over to mental healthcare marketing.

Our experts put together strategies that will not only identify your potential clients, but will also reach them on the proper social channels. Whether it’s through PPC Google ads, or social media channels, we guarantee to bring in high quality leads so you will see quality ROI’s and increased appointment bookings.

How does mental health lead generation work?
The EngageOnline has developed a data-driven lead generation strategy that guarantees high quality leads. It’s a multi-step process carried out by our in-house industry experts.

Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set.
Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective.
Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written.
Campaign build – we create the campaign, build out targeted ads, funnels and supporting content.
Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates.

Which digital marketing channels are best for my healthcare business?
The best marketing channels for your business will depend upon your campaign goals.

Once we know what you want to achieve, we can then begin to put together a strategy that will help you reach your target audience on the appropriate channels.

We determine which channels are best for you based on the needs of your target audience and their location. If we identify your target audience as using a particular social network such as Facebook, linkedin or Instagram, we will advertise your services accordingly.

However, we also use search engine marketing tools such as PPC to help generate interest and create further visibility for your services.

How does Elite Digital Marketing save me money on my digital marketing activity?
By being laser-focused industry experts we know how best to optimise your campaign strategy to ensure you achieve maximum results.

We’re completely data-driven and we won’t waste your money on strategies unless we can prove that they will benefit your campaign.

You have been loyal to our firm for many years and have removed the stress of worrying about marketing and leads.

Alex Nino, Prescription Psychiatrists


Do I really need a website?

There’s nothing wrong with tipping people off about your products, and advertising in the local press. However, if you want to build your credibility and grow your business, you really do need a website.

An active web presence opens doors to new marketing opportunities. Added advangages like engaging with your audience, and opening an online web store.

What does responsive mean?

The internet has spread from PCs and laptops, to a wide variety of interconnected devices. Their screens are different sizes and shapes. They can distort your content and make it seem unprofessional.

Responsive web design detects the device each visitor is using, and responds by rearranging the content. A phone user will appreciate the way the words and images fit their narrow screen. While a tablet user will enjoy the broader layout.

How does a website increase sales?

More and more consumers are discovering the internet is a convenient, relaxing way to shop. A well-designed website attracts attention with pop-up images, and closes deals with discount vouchers.

Consumers make the switch when they discover ecommerce is faster, and cheaper for them too. Lock downs gathered a new generation of consumers to the internet. Your business will grow when you adapt your business model to their needs.

User Experience FAQS

Why ‘UI’ Matters
Your visitors should feel at home when they land. ‘UI’ is short for User Interface, and how your digital platform aligns with their needs,

‘UX’ Is Just as Important
‘UX’ on the other hand is short for the User’s Experience. They may return if it is a cool one. Otherwise, you could never see them again

Are UI and UX Important for SEO?

Yes, both are important for your Google rankings. User interface is the technical piece of SEO while the way that the user navigates through the site influences important metrics, like bounce rate, time on page, and click-through. Google takes all of these into consideration when ranking pages.

What Automated Marketing Does Well

We use software and technology – as opposed to our own efforts - when we automate marketing for success. This method helps us achieve more over time than we could manage ourselves.

But automated marketing does not only speed up the process. It also frees us to spend more time on personalised marketing methods. These methods include test messages, emails, social media, and of course our own website.

Tweaking Automated Marketing For Success

We need to fine tune our efforts to keep our customers on page longer, so they reach purchasing decisions. The best place to start is tracking our successes and failures, and seeing how to improve on them.

Good measures of success (and failure) include, for example comparing responses to various emails. Other measures to consider are opening, click-through and unsubscribe rates, and site traffic generally.

This information helps us understand what works, and does not. And we can quantify this against activity cost. We can also determine how these metrics relate to customer behaviour and income. And also our most important measure, converting leads.

What is SEO (Search Engine Optimization)?

The key to being found on Google is adapting content according to its algorithms. This process, called Search Engine Optimization (SEO) helps the content rank higher
in search results, and contributes to more landings on that page.

On-page SEO strategies include sprinkling keywords, and adding inbound and outbound links. Behind the scenes, meta tags and meta descriptions help confirm Google’s initial assessment. Better ranking enhances user trust, and therefore more traffic to the site.

What social media platforms are best for my business?

At least half your online business will come through social media if you play your cards right. But you do need to use appropriate social channels for your particular offering. Facebook is great for a broad audience. However there’s nothing to beat LinkedIn to grow your business connections.

Therefore, you need to begin by defining the audience you wish to atract on social media, and what you plan to achieve.

What makes for a good web design?

We visit the internet nowadays for both business and pleasure. Internet users expect the websites they visit to be fun and easy to use. If you want them to stay on your site, then you need something that appeals to their eyes, and gets down to business quickly.

Your potential customers will abandon their carts, and exit fast if your website is a struggle. You need instant downloading, quick navigation and crisp images to do business on the internet.

What is local SEO?

SEO is perfect if you have a nationwide, even a worldwide audience. However, that’s not going to work for you if you supply a service in your home town. You might be a plumber or a hairdresser for example.

If that’s the case, you need to ‘tweak’ your website so you attract consumers from the area where you deliver your service. Local Search helps your audience find you, and order from you because you are in their home town.

The Advantages of Market Automation

Automating your routine marketing effort frees time to nurture inbound leads by focusing on their potential. For example, you could set up a series of automatic responses to typical client behaviour patterns.

Let’s imagine we have a customer who loads their trolley, but abandons it without completing their purchase. Automated marketing could trigger a message asking them ‘Are you sure you want to go. You have an open item in your shopping cart and seemed inclined to purchase it’.

Can I Automate Every Marketing Task?

Oh no, not at all! Automated marketing saves time and money. However, if customers learn to recognize it, it loses its appeal.

Therefore, we should use original, engaging content, written by humans for our websites, social media, emails and blogs. For if we do not, our customers will identify it as robotic, and drift away to our competitors.

Getting Started with Automated Marketing

An automated marketing project begins with understanding the routine activities we are still doing manually. For example, we may be spending time posting canned emails, and social media posts we already prepared.

Automated software is available to do these repetitive tasks for us. This liberates time to personally manage our hot leads