Digital Marketing for Lowyers
In today’s world, clients typically search for services and products online, so most businesses have long developed a digital marketing focus. But this is not the norm for the legal industry. Lawyers and law firms have been slow to adopt new types of communication with their potential clients.
However, progress is not at a standstill and more and more Lawyers and Law Firms are starting to develop the digital marketing segment. In order to successfully attract clients from the Internet, digital marketing strategies such as website development, social media setup and the launch of paid advertising must be implemented.
This can be a challenge for someone who has not experienced it, and considering the specifics of the legal niche, it may require out-of-the-box solutions. However, you can trust us and be confident in getting the results. We have extensive experience in successfully creating and implementing digital marketing strategies for law firms.
Contact us and together we can make your business even more successful!
Do I really need a website?
There’s nothing wrong with tipping people off about your products, and advertising in the local press. However, if you want to build your credibility and grow your business, you really do need a website.
An active web presence opens doors to new marketing opportunities. Added advangages like engaging with your audience, and opening an online web store.
What does responsive mean?
The internet has spread from PCs and laptops, to a wide variety of interconnected devices. Their screens are different sizes and shapes. They can distort your content and make it seem unprofessional.
Responsive web design detects the device each visitor is using, and responds by rearranging the content. A phone user will appreciate the way the words and images fit their narrow screen. While a tablet user will enjoy the broader layout.
How does a website increase sales?
Consumers make the switch when they discover ecommerce is faster, and cheaper for them too. Lock downs gathered a new generation of consumers to the internet. Your business will grow when you adapt your business model to their needs.
User Experience FAQS
Your visitors should feel at home when they land. ‘UI’ is short for User Interface, and how your digital platform aligns with their needs,
‘UX’ Is Just as Important
‘UX’ on the other hand is short for the User’s Experience. They may return if it is a cool one. Otherwise, you could never see them again
Are UI and UX Important for SEO?
What Automated Marketing Does Well
But automated marketing does not only speed up the process. It also frees us to spend more time on personalised marketing methods. These methods include test messages, emails, social media, and of course our own website.
Tweaking Automated Marketing For Success
Good measures of success (and failure) include, for example comparing responses to various emails. Other measures to consider are opening, click-through and unsubscribe rates, and site traffic generally.
This information helps us understand what works, and does not. And we can quantify this against activity cost. We can also determine how these metrics relate to customer behaviour and income. And also our most important measure, converting leads.
What is SEO (Search Engine Optimization)?
in search results, and contributes to more landings on that page.
On-page SEO strategies include sprinkling keywords, and adding inbound and outbound links. Behind the scenes, meta tags and meta descriptions help confirm Google’s initial assessment. Better ranking enhances user trust, and therefore more traffic to the site.
What social media platforms are best for my business?
Therefore, you need to begin by defining the audience you wish to atract on social media, and what you plan to achieve.
What makes for a good web design?
Your potential customers will abandon their carts, and exit fast if your website is a struggle. You need instant downloading, quick navigation and crisp images to do business on the internet.
What is local SEO?
If that’s the case, you need to ‘tweak’ your website so you attract consumers from the area where you deliver your service. Local Search helps your audience find you, and order from you because you are in their home town.
The Advantages of Market Automation
Let’s imagine we have a customer who loads their trolley, but abandons it without completing their purchase. Automated marketing could trigger a message asking them ‘Are you sure you want to go. You have an open item in your shopping cart and seemed inclined to purchase it’.
Can I Automate Every Marketing Task?
Therefore, we should use original, engaging content, written by humans for our websites, social media, emails and blogs. For if we do not, our customers will identify it as robotic, and drift away to our competitors.
Getting Started with Automated Marketing
Automated software is available to do these repetitive tasks for us. This liberates time to personally manage our hot leads