Growing Industries

The internet has spread from PCs and laptops, to a wide variety of interconnected devices. Their screens are different sizes and shapes. They can distort your content and make it seem unprofessional.

Responsive web design detects the device each visitor is using, and responds by rearranging the content. A phone user will appreciate the way the words and images fit their narrow screen. While a tablet user will enjoy the broader layout.

More and more consumers are discovering the internet is a convenient, relaxing way to shop. A well-designed website attracts attention with pop-up images, and closes deals with discount vouchers.

Consumers make the switch when they discover ecommerce is faster, and cheaper for them too. Lock downs gathered a new generation of consumers to the internet. Your business will grow when you adapt your business model to their needs.

Why ‘UI’ Matters
Your visitors should feel at home when they land. ‘UI’ is short for User Interface, and how your digital platform aligns with their needs,

‘UX’ Is Just as Important
‘UX’ on the other hand is short for the User’s Experience. They may return if it is a cool one. Otherwise, you could never see them again

Yes, both are important for your Google rankings. User interface is the technical piece of SEO while the way that the user navigates through the site influences important metrics, like bounce rate, time on page, and click-through. Google takes all of these into consideration when ranking pages.

We use software and technology – as opposed to our own efforts - when we automate marketing for success. This method helps us achieve more over time than we could manage ourselves.

But automated marketing does not only speed up the process. It also frees us to spend more time on personalised marketing methods. These methods include test messages, emails, social media, and of course our own website.

We need to fine tune our efforts to keep our customers on page longer, so they reach purchasing decisions. The best place to start is tracking our successes and failures, and seeing how to improve on them.

Good measures of success (and failure) include, for example comparing responses to various emails. Other measures to consider are opening, click-through and unsubscribe rates, and site traffic generally.

This information helps us understand what works, and does not. And we can quantify this against activity cost. We can also determine how these metrics relate to customer behaviour and income. And also our most important measure, converting leads.

At least half your online business will come through social media if you play your cards right. But you do need to use appropriate social channels for your particular offering. Facebook is great for a broad audience. However there’s nothing to beat LinkedIn to grow your business connections.

Therefore, you need to begin by defining the audience you wish to atract on social media, and what you plan to achieve.

We visit the internet nowadays for both business and pleasure. Internet users expect the websites they visit to be fun and easy to use. If you want them to stay on your site, then you need something that appeals to their eyes, and gets down to business quickly.

Your potential customers will abandon their carts, and exit fast if your website is a struggle. You need instant downloading, quick navigation and crisp images to do business on the internet.

SEO is perfect if you have a nationwide, even a worldwide audience. However, that’s not going to work for you if you supply a service in your home town. You might be a plumber or a hairdresser for example.

If that’s the case, you need to ‘tweak’ your website so you attract consumers from the area where you deliver your service. Local Search helps your audience find you, and order from you because you are in their home town.

Automating your routine marketing effort frees time to nurture inbound leads by focusing on their potential. For example, you could set up a series of automatic responses to typical client behaviour patterns.

Let’s imagine we have a customer who loads their trolley, but abandons it without completing their purchase. Automated marketing could trigger a message asking them ‘Are you sure you want to go. You have an open item in your shopping cart and seemed inclined to purchase it’.

Oh no, not at all! Automated marketing saves time and money. However, if customers learn to recognize it, it loses its appeal.

Therefore, we should use original, engaging content, written by humans for our websites, social media, emails and blogs. For if we do not, our customers will identify it as robotic, and drift away to our competitors.

An automated marketing project begins with understanding the routine activities we are still doing manually. For example, we may be spending time posting canned emails, and social media posts we already prepared.

Automated software is available to do these repetitive tasks for us. This liberates time to personally manage our hot leads