Digital Marketing FAQs

Digital Marketing is all about driving the right audience to your website. Our Digital Marketing FAQ can help answer any questions you may still have about the services we offer. Here are answers to the most common Digital Marketing FAQs.

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Do I really need a website?

There’s nothing wrong with tipping people off about your products, and advertising in the local press. However, if you want to build your credibility and grow your business, you really do need a website.

An active web presence opens doors to new marketing opportunities. Added advangages like engaging with your audience, and opening an online web store.

What does responsive mean?

The internet has spread from PCs and laptops, to a wide variety of interconnected devices. Their screens are different sizes and shapes. They can distort your content and make it seem unprofessional.

Responsive web design detects the device each visitor is using, and responds by rearranging the content. A phone user will appreciate the way the words and images fit their narrow screen. While a tablet user will enjoy the broader layout.

How does a website increase sales?

More and more consumers are discovering the internet is a convenient, relaxing way to shop. A well-designed website attracts attention with pop-up images, and closes deals with discount vouchers.

Consumers make the switch when they discover ecommerce is faster, and cheaper for them too. Lock downs gathered a new generation of consumers to the internet. Your business will grow when you adapt your business model to their needs.

User Experience FAQS

Why ‘UI’ Matters
Your visitors should feel at home when they land. ‘UI’ is short for User Interface, and how your digital platform aligns with their needs,

‘UX’ Is Just as Important
‘UX’ on the other hand is short for the User’s Experience. They may return if it is a cool one. Otherwise, you could never see them again

Are UI and UX Important for SEO?

Yes, both are important for your Google rankings. User interface is the technical piece of SEO while the way that the user navigates through the site influences important metrics, like bounce rate, time on page, and click-through. Google takes all of these into consideration when ranking pages.

What Automated Marketing Does Well

We use software and technology – as opposed to our own efforts - when we automate marketing for success. This method helps us achieve more over time than we could manage ourselves.

But automated marketing does not only speed up the process. It also frees us to spend more time on personalised marketing methods. These methods include test messages, emails, social media, and of course our own website.

Tweaking Automated Marketing For Success

We need to fine tune our efforts to keep our customers on page longer, so they reach purchasing decisions. The best place to start is tracking our successes and failures, and seeing how to improve on them.

Good measures of success (and failure) include, for example comparing responses to various emails. Other measures to consider are opening, click-through and unsubscribe rates, and site traffic generally.

This information helps us understand what works, and does not. And we can quantify this against activity cost. We can also determine how these metrics relate to customer behaviour and income. And also our most important measure, converting leads.

What is SEO (Search Engine Optimization)?

The key to being found on Google is adapting content according to its algorithms. This process, called Search Engine Optimization (SEO) helps the content rank higher
in search results, and contributes to more landings on that page.

On-page SEO strategies include sprinkling keywords, and adding inbound and outbound links. Behind the scenes, meta tags and meta descriptions help confirm Google’s initial assessment. Better ranking enhances user trust, and therefore more traffic to the site.

What social media platforms are best for my business?

At least half your online business will come through social media if you play your cards right. But you do need to use appropriate social channels for your particular offering. Facebook is great for a broad audience. However there’s nothing to beat LinkedIn to grow your business connections.

Therefore, you need to begin by defining the audience you wish to atract on social media, and what you plan to achieve.

What makes for a good web design?

We visit the internet nowadays for both business and pleasure. Internet users expect the websites they visit to be fun and easy to use. If you want them to stay on your site, then you need something that appeals to their eyes, and gets down to business quickly.

Your potential customers will abandon their carts, and exit fast if your website is a struggle. You need instant downloading, quick navigation and crisp images to do business on the internet.

What is local SEO?

SEO is perfect if you have a nationwide, even a worldwide audience. However, that’s not going to work for you if you supply a service in your home town. You might be a plumber or a hairdresser for example.

If that’s the case, you need to ‘tweak’ your website so you attract consumers from the area where you deliver your service. Local Search helps your audience find you, and order from you because you are in their home town.

The Advantages of Market Automation

Automating your routine marketing effort frees time to nurture inbound leads by focusing on their potential. For example, you could set up a series of automatic responses to typical client behaviour patterns.

Let’s imagine we have a customer who loads their trolley, but abandons it without completing their purchase. Automated marketing could trigger a message asking them ‘Are you sure you want to go. You have an open item in your shopping cart and seemed inclined to purchase it’.

Can I Automate Every Marketing Task?

Oh no, not at all! Automated marketing saves time and money. However, if customers learn to recognize it, it loses its appeal.

Therefore, we should use original, engaging content, written by humans for our websites, social media, emails and blogs. For if we do not, our customers will identify it as robotic, and drift away to our competitors.

Getting Started with Automated Marketing

An automated marketing project begins with understanding the routine activities we are still doing manually. For example, we may be spending time posting canned emails, and social media posts we already prepared.

Automated software is available to do these repetitive tasks for us. This liberates time to personally manage our hot leads

Let's work together

Our digital marketing consultants are able to assist with your queries. We guarantee to provide you with current knowledge and data from tested marketing strategies in order to assist you.

Call us

Your Project Managers phone number is located on the bottom of the emails and the footer of your monthly statement. We have hidden our phone number from the public because our last Job Vacancy posting clogged up all our phone lines for weeks. 

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