A One-Stop-Shop for All Your Emails
If you want to grow your brand with emails, then EO is the one-stop service for. You’ll have more customers calling in as your reputation for good service spreads.
We’ll stay with you throughout the process, while we discover what your audience wants, where they are, and how we can deliver what they need.
Why not let our email marketing scribes build you the email promotion you always wanted. An email campaign that brings fresh inquiries through the door every day.
Critical Steps in Email Marketing
Everybody who’s seriously into business includes email in their marketing mix. EO uses a three-stage approach to ensure its customers remain a step ahead.
- First, we sort their email lists into categories with specific interests.
- Then, we craft a series of focussed email message strings.
- And finally, we help our customers brand their offers in ways that sell.
There’s no substitute in EO minds to getting things right the first time for our clients. We love it and we do it well.
What Does Email Marketing Do?
Email messages go direct to subscribers. They are a great way to share product information, breaking news and special offers instantly.
Subscribers will welcome messages if we share valuable information they can use. They are also more likely to remember us when they need something. Because they know that we do.
When Is the Best Time to Send Emails?
We can use emails to share information we know will interest our recipients. However, it’s important to focus messages on how we can help them. As opposed to messaging for the sake of it.
Are There Three Different Types of Emails for Me?
There have to be three different types of messages, because we must meet recipients where they are on their journey.
- Welcoming emails create a sense of belonging, after we add a new contact to our list.
- Promotional emails alert them to breaking news, and topics like additional products and discounts.
- Newsletters are best for regular customers who will be interested in what our brand is doing.
However, social media are also a great substitute for communicating with customers who prefer posts over emails. The channel can be as important as the message we send.
How Do I Persuade People to Open Emails?
You have to convince people to open your emails by making them attractive. Subject lines that hook attention are powerful, provided you meet that is in their promises.
Writing your subject line first is the best way to ensure you follow through on your topic. Give a brief summary in your content first, then expand your theme with more valuable information.
But you could also stimulate curiosity by injecting humour, even controversy. A cute emoji could be the tipping point, provided you don’t overdo it of course.
How Do I People to Read My Emails?
Persuading people to open emails is an art. However, keeping them reading through to your call to action, and following it, needs a different technique.
People read content in order to learn something useful, while hoping it will be fun. Therefore it follows your email messages must be useful, friendly and informal tool.
Not everybody has a natural gift with words that convince, and logic that sells. EO has a team of gifted content writers with an enviable record of success.
Can Split Testing Improve My Email Rates?
You should definitely be able to improve your email opening, reading, and click through rates with split trials. And the basics are quite easy when you know how.
Let’s say, just for example you have been using a canned email message for a while. It is working, but not quite as well as you wish. Here’s what you do.
- Experiment with tweaked subject lines and content, to see whether this makes a difference.
- Try sending your emails at different times, according to suitable hours where your recipients are.
- Try presenting special offers and hooks at various places in your email messages.
Remember, most people read email messages when they arrive, or not at all and that’s never. EO has more tips to make email campaigns hum. Why not contact us now?
Let's work together
Our digital marketing consultants are able to assist with your queries. We guarantee to provide you with current knowledge and data from tested marketing strategies in order to assist you.
Your Project Managers phone number is located on the bottom of the emails and the footer of your monthly statement. We have hidden our phone number from the public because our last Job Vacancy posting clogged up all our phone lines for weeks.
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